projects Overview
Context
IntegraMed, a network of fertility clinics, relied on outdated systems that slowed down daily operations. Providers were burdened with paperwork, while patients often felt uncertain about costs, forms, and at-home care instructions—adding friction to an already emotional treatment journey.
Challenge
Reimagine these legacy tools as a connected digital platform that streamlines provider workflows and gives patients the clarity and confidence to navigate every step of their care.
Solution
An intuitive multi-sided platform that eases administrative work for providers and empowers patients with accessible, self-service tools. From transparent cost estimates to guided at-home routines, it makes information and support easy to access, improving the experience for both groups.
Contribution
I designed the Financial Counselor workspace, later led Patient Portal UI design and influenced UX strategy across key touchpoints. I collaborated with design, UX, PM, engineering, and QA teams from discovery to delivery,
Impact
63K+
Patients
21
Practices
•
Reduced everyday friction, creating a smooth experience for patients and providers
•
Improved communication and transparency throughout the treatment journey
Design approach
We worked in three-week sprints, each following a steady rhythm of workshops, internal reviews, client check-ins, testing, and iteration. The early phase focused on defining the global framework, then moved into designing for specific user groups—from practice staff to patients.
I started by supporting the design of the Financial Counselors’ Workspace, then led the UI design for the Patient Portal. I evolved the initial design system into a more engaging, empathetic experience, using imagery, iconography, and thoughtful interactions to balance functionality with human connection.
Discovery & Insight
Fertility treatment can be an emotional and stressful experience. As patients move through different stages of care and interact with multiple practice staff members, they often face these common challenges:
Experience Foundations
Fertility care is complex. Patients need clarity at every step—from understanding the process to managing at-home routines. We designed the patient portal in two distinct phases, each with features tailored to where patients are in their care.
Post-treatment Stage
Tools to track treatments and appointments, plus easy access to relevant resources for ongoing support.
Working collaboratively with my UX teammate who established the initial wireframes and content structure, I developed detailed interaction patterns, optimized information architecture, and crafted UI design systems to enhance the overall user experience.
Exploration & Solution
To balance usability with visual appeal, I focused on:
•
Step-by-step guidance – Sets clear expectations and offer personalized support
•
Clear information hierarchy – Makes critical details quick to find and understand
•
Structured layout – Makes calls-to-action clear and accessible
•
Thoughtful imagery – Reduces stress and create a more welcoming experience
Hero Space:
Design Explorations & Decisions
Icons for clarity
Use intuitive icons to visually represent the key activity in each step, helping patients quickly recognize and understand their progress
Numbers for emphasis
Use large numbers to make the current step clear and help patients feel confident about what’s next
Minimal progress bar
Use a simple progress bar to show patients where they are without pulling focus from key content
Clear buttons + collapsible section
Use prominent buttons that make it easy for patients to explore resources and take the next step
Option D was chosen because:
•
Clear hierarchy – Flows naturally from intro to interactions, then into details.
•
Optimized space – Collapsible section keeps the layout clean and prevent information overload.
I chose imagery that feels human, welcoming, and emotionally aware:
•
Positive tone – Conveys optimism and hope without creating false expectations
•
Emotionally sensitive – Avoids baby-focused visuals that could cause distress during treatment
•
Inclusive and relatable – Represents diverse patient experiences and stages of care
•
Supportive atmosphere – Uses warm, welcoming visuals to build trust and comfort
The post-treatment homepage centers on a treatment schedule, with a calendar to keep patients on track with protocol activities, appointments, and instructions. Designed to make ongoing care easier and more connected, it provides:
•
Clear self-tracking – helps patients follow at-home care routines with confidence
•
Simple appointment management – helps patients stay on top of every visit
•
Quick access to resources – ensures instructions and materials are always handy
•
Shared visibility – keeps patients and support groups aligned on treatment progress
Calendar Structure:
Design Explorations & Decisions
We chose Option C because:
•
Placing today’s overview on the left supports faster scanning and reduces cognitive load
•
Separating treatment protocol and appointments helps patients find and understand information more easily
Action Buttons:
Design Explorations & Decisions
I initially preferred the cleaner look of icon-only buttons, but in client reviews, we agreed that adding labels would provide maximum clarity. This trade-off prioritized usability over visual minimalism.
User Selector:
Design Explorations & Decisions
The last option was chosen because it clearly shows all users with access to the shared information, and the profile images add a friendly, more human feel.
•
Clarity & Transparency – Side-by-side comparisons make costs and refund options easy to understand and build trust
•
Decision Support – Visual hierarchy and progressive disclosure help patients compare options without overwhelm
•
Clarity first – make message types and states easy to scan and understand
•
Clear hierarchy – balance navigation and actions without visual clutter
•
Quick action – enable patients to manage messages with minimal effort
Delivery & Impact
I collaborated closely with UX, PM, engineering, and QA teams across the full sprint cycle—from design and internal reviews to client check-ins, iteration on feedback, QA support, and final delivery.
Beyond the product experience, I partnered with an Art Director to shape the brand identity for the platform, named Felix. I also designed the storyboard and worked with a motion designer to create a launch video that built excitement and adoption.
Since launch, Felix has supported 63K+ patients across 21 healthcare practices, improving both access to care and clarity in communication.
63
K
Patients
21
Healthcare practices
reflection & learning
•
Designing for clarity sharpened my UX thinking.
Working with dense healthcare content taught me to structure information with intention—creating hierarchies that make complex details easier to navigate and understand.
•
Empathy shaped how I approached sensitive topics.
Designing for patients in vulnerable moments taught me how thoughtful visuals can bring calm and reassurance to the experience.
•
Iterating with intention refined my communication.
Through rounds of feedback and revisions, I learned to articulate design rationales more strategically and translate input into purposeful improvements.
